BRAND SPIRIT: “Creating paintings with a needle; giving them color with Moulin threads”. Xiu Crafts begins work with the art of the East, selecting oriental paintings by famous artists of Taiwan and China, and trying to convey the beauty and restraint in counted cross stitch products. Brand goal is to convey different styles of painting and attitude to it through embroidery, as well as to show the elegance of Eastern culture. INK-PAINING EXPRESSION: It’s difficult to express all the nuances of color transmission and fine performance of works of oriental painting with such a limited range of color threads, Xiu Crafts conducts a huge number of trial embroideries to convey the meaning of the oriental painting. In the end, selecting 298 colors of Moulin threads and stitching with mixed color threads to imitate the fainted color and convey ink-painting layer effects. SYMBOL INNOVATION: Works of Chinese painting seem very calm, because they are made in pale tones, but in fact they are hidden a lot of meanings. Xiu Crafts runs industry-academia cooperation with National Taiwan Art University, broadcasts Chinese painting into symbols for cross embroidery and chooses 14/16/18 CT canvas to perform high resolution detail. According to these symbols, each person can easily and simply embroider such a work of art. PATENT THREAD ORGINIZER: Xiu Crafts invents a patent machine-dispatch floss identity card. Each floss is separated and its number is clearly marked on the card. With the identity card, the flosses are not tied together and stitching process is much easier and fun now. No more disappointments about ruin the joy of hand crafting and result the artwork incomplete. ARTISTS AUTHORITY: Advanced artworks of Xiu Craft’s Cross Stitch Kit are with authorized seals by the artists, high-quality flocking inscriptions, and adopted high-quality digital printing on Aida fabric. Transforming the traditional culture into hand craft art and could be preserved for generations.
